Strategie mit Wurzeln. Wachstum mit Wirkung.

WORDS WITH ROOTS. CONTENT WITH EFFECT.

We develop content strategies that inform, inspire, and convert, with storytelling, SEO relevance, and measurable ROI.
Arboro Content - Leaves
Is your content not growing, even though you are sowing?

Do you know that?

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Content without strategy?

You publish regularly, but without a plan. No clear line, no monitoring, no measurable goals. Wild growth instead of a usable garden.

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Texts without effect?

Your content is informative, but no one reads it. Traffic is absent, conversions even more so. Seeds sown, nothing harvested.

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SEO vs. Storytelling?

Your SEO texts rank but sound like machines. Or they are creative but languish on page seven.

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Invisible to AI?

ChatGPT, Perplexity, and Google AI Overviews quote your competition – not you. You are losing market share to systems you don't even serve.

Why only strategic content really grows

84% of B2B companies give content marketing the highest priority—but only a few do it strategically right. The difference: Keywords need light, warmth, and water, like plants, to perform photosynthesis. In your case, these are: content with added value, internal linking of your pages, and the right keyword density.

Our Solution:

Content with depth

We don't produce content for the sake of content. We cultivate content that achieves strategic goals – rooted in analysis and effective in the market. Plants need love to grow successfully - texts do too!

This is how we develop content that grows sustainably and thrives:

SEO Content Creation
Our in-house editorial team creates texts that rank on Google and AI systems. WDF/IDF analyses, semantic depth, clear user intention. Content that thrives in both worlds.

AI-optimized Content (GEO/AIO)
Classic SEO optimized for Google. We go further: content for ChatGPT, Perplexity, and AI Overviews. Structured, scannable, citable – ready for harvest in the AI era.
Content performance measurement
We track what blooms: Traffic, Rankings, Engagement, Leads, Conversions. Continuous optimization based on data – we prune what doesn't bear fruit.
Content Strategy & Editorial Planning
Data-driven strategies that contribute to your business goals: lead generation, brand awareness, customer retention. With a detailed editorial plan for 6–12 months – your planting calendar for organic growth.
Storytelling for B2B & B2C
Complex products become tangible when they are wrapped emotionally. Case studies, success stories, employee stories - authentic and compelling. Stories that take root.
Low-hanging fruits first
Blogs, landing pages, categories, product texts – we identify keywords that quickly increase revenue. The entry into more relevance.
Content Performance Measurement
We track what's blooming: traffic, rankings, engagement, leads, conversions. Continuous optimization based on data – we cut back what doesn't bear fruit.
E-E-A-T & topic authority
Relevant is who covers a topic comprehensively. We systematically create text for all keywords related to your products and services until you have grown into the expert domain for your field.
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Measurable results

3x more qualified leads.

Through the strategic development of a content hub with well-founded use cases, explanatory formats, and interactive content, e-commerce companies increase their organic traffic by an average of up to 180%. At the same time, the quality of inquiries and conversions improves by approximately 47%.

Sustainable growth instead of a short-term flash in the pan.

Blog article & guide
SEO-optimized, user-friendly, strong in sales. Content that ranks and converts.
Landing Pages & Category Texts
Conversion-focused texts for e-commerce. For Shopware, Shopify, Magento, and any other system.
Email marketing content
Newsletter, campaigns, automation flows with personality. Relationship management that bears fruit.
Social Media & Community
Channel-appropriate content, community management, local visibility. Presence where your target audience is growing.
GEO content for AI systems
Contents recognized as a source by ChatGPT, Perplexity, and Claude. The next stage of evolution.

Therefor arboro.

In-house content department
Permanent editors who build industry knowledge – no freelancer rotation. Deep roots instead of shallow changes.

Content + SEO + GEO from a single source
We combine storytelling, technical SEO expertise, and AI optimization. One team, no interfaces.

Data-driven

Every content decision is based on analyses. We only plant what demonstrably grows.

B2B & B2C Expertise

From technical industrial products to lifestyle brands. Every floor, every industry.

AI-ready since day 1

We optimize for Google and generative AI systems. Future-proof positioned. We use AI as a basis for more efficiency, with humans always providing the finishing touch for uniqueness, meaningfulness, and creativity.

Ready to seed content that grows?

Let's develop a content strategy together that plants visibility, builds trust, and harvests revenue. With the tree SEO Content Audit let's analyze your target audience, competitors, and content gaps. Develop initial ideas for your content roadmap. Non-binding, strategic, concrete.

Schedule an appointment today. Content with substance. Rankings strong like a tree.

We are here for you.
Book a free initial consultation now and take the first step towards better content.
Torben Hauffe
Chief Sales and Marketing Officer
Arboro Google PartnerArboro Shopware Gold Partner