Strategie mit Wurzeln. Wachstum mit Wirkung.

STRATEGY WITH ROOTS. GROWTH WITH EFFECT.

Technology alone does not produce a harvest. What matters is the plan on how you plant it, with what you fertilize it, and how often you water it!
Arboro Consulting - Tree
Is your e-commerce stagnating despite investments?

Do you know that?

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Missing strategy?

You have individual measures – SEO here, SEA there, a shop relaunch there – but no overarching vision. A garden without a plan, where everything grows wild.

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Silos in the company?

Marketing, IT, and sales work against each other rather than together. Projects are delayed, budgets are wasted. Each department cultivates its own patch.

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Unclear priorities?

You know that you need to invest – but where? New platform? Internationalization? Omnichannel? PIM? The decision is difficult without a compass.

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Little know-how internally?

You need external expertise, but not an agency that just wants to sell. Instead, a partner who thinks strategically and provides honest advice.

Strategy decides on Growth

The majority of e-commerce companies struggle with strategic orientation in digital transformation. The difference between growth and stagnation lies in the strategy.

Our Solution:

Consultation with Substance

We are not traditional management consultants who write concepts and disappear. We are e-commerce practitioners who can think strategically and deliver technically.

How we develop your strategy:

E-commerce strategy development
Based on the analysis, we develop your individual digital commerce strategy: business model, target groups, positioning, differentiation, growth levers. The master plan for sustainable growth.
Roadmap & Prioritization
We translate strategy into concrete measures: What needs to be implemented when? Which projects take priority? Which quick wins can you harvest immediately? Your planting calendar for the next 12–24 months.
Organization & Processes
Digital transformation requires organizational change. We develop structures, processes, and governance models for efficient e-commerce. So that everyone pulls in the same direction.
Strategic Analysis & Status Quo Recording
We evaluate the strengths and weaknesses of your existing solution, analyze customer expectations, define business goals, and explore market potentials. With personas, workshops, and market analyses, we create a well-founded picture – we check the ground before we plant.
Technology Consulting & System Selection
Shopware, Shopify, Magento, Commercetools, Emporix? We help with selecting the right eCommerce platform, PIM, CMS, CRM, ERP – independently and vendor-neutral. The right foundation for your business model.
Internationalization & Scaling
You want to enter new markets? We develop strategies for sustainable international growth – from market analysis to implementation. Open up new fields without neglecting home.
Interim Management & Sparring
Do you need e-commerce expertise on short notice? We step in as interim managers or strategic sparring partners—experienced gardeners for a time.
AI Strategy & Automation
Where is AI deployment worthwhile? Product recommendations, personalization, content creation, process automation – we identify the levers with real ROI.
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Measurable results

Strategy with Impact.

Over 85% of our e-commerce strategies are fully implemented and measurably effective.
The difference: We don't develop strategies in an ivory tower; we implement them ourselves. Experience from over 200 projects leads to realistic roadmaps—technically feasible, economically sensible, without castles in the air. We only recommend what we can deliver.

Digital Commerce Strategy
Business model, positioning, growth levers. The foundation for everything else. The ground on which the seed falls.
Technology Consulting
Platform selection, system architecture, tech stack optimization. Vendor-neutral and future-proof.
Omnichannel strategy
Online, offline, mobile – seamlessly connected. An ecosystem instead of isolated solutions.
Internationalization
Market entry, localization, go-to-market. Strategies for cross-border growth and a flourishing garden.
AI & Automation
Identify areas of application, select tools, plan integration. AI with substance instead of buzzword bingo.
Organizational Development
Structures, processes, governance for digital growth. Tear down silos, connect teams.
Interim Management
Temporary e-commerce management for projects and transformation. Expertise for a limited period.
Cursos y formación
We impart e-commerce expertise to your team. Transplanting knowledge that stays.

Therefor arboro.

20+ years of experience, 200+ projects
All industries, B2B & B2C, start-up to enterprise. Deeply rooted in the e-commerce landscape.

Full service under one roof
Strategy, development, online marketing with an in-house editorial team.
Everything from a single source – no transfer losses.

Measurable results

We define KPIs and track the success of our strategies. Transparency instead of gut feeling.

Practice meets strategy

Not just pure consultants, but e-commerce practitioners with strategic foresight. We know what works—because we implement it daily.

Independent and holistic

We recommend the best solution for you, not the one with the highest commission. Shopware, Shopify, Magento, Commercetools, SAP – we provide advice without blinders.

Ready to develop a strategy with Roots to develop?

Let's find out together where your e-commerce business really wants to go – and how you get there. Schedule a non-binding free initial consultation and we analyze your current situation, identify strategic levers, and develop initial solution approaches. Non-binding, compact, concrete.

Strategy with substance. Growth with system.

We are there for you.
Book a free initial consultation now and make your strategy effective.
Torben Hauffe
Chief Sales and Marketing Officer
Arboro Google PartnerArboro Shopware Gold Partner