ADS-CAMPAIGN-CONSULTATION. STRATEGY FOR YOUR BUDGET.

Your advertising budget is too valuable for blind flights. At the same time, you don't want to completely relinquish control of Google Ads, Shopping, and Performance Max.

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Your CR high, your ROAS low, and AI is just making it worse?

Do you know that?

A little brand, PMax, Smart Shopping, but nothing works.

Everyone is turning different screws, no one has the big picture.

Agency clicks – you don't understand the results.

You receive reports full of metrics, but no clear answers to the most important questions: What really contributes to revenue and margin? Where are we burning budget?

Uncontrolled growth instead of strategy.

Content full of campaigns, ad groups, audiences – but no priorities. Someone is missing to organize, simplify, and focus.

Dependent on agencies.

Nothing happens without an external agency. Internally, there is a lack of know-how to safely run, question, or further develop campaigns on their own.

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With knowledge. With structure. With clearer Strategy.

With our SEA retainer, you'll get an experienced sparring partner by your side—for strategy, structure, evaluation, and ongoing optimization. The implementation takes place within your team or with your existing service providers.

Our Solution:

Ads campaign consulting with substance.

We are your strategic SEA partner, not a click service provider. In the retainer, we support you with structure, strategy, analysis, prioritization, and evaluation – you and your team implement in Google Ads & Co.

This is how you maintain full control over your account, build internal knowledge, and still benefit from the experience of hundreds of campaigns.

This is how we accompany you in the SEA retainer:

Account Check & Target Image
Let your existing accounts be analyzed: Google Ads, Bing Ads, Shopping, Performance Max, Remarketing – across various shop systems (Shopware, Shopify, Magento, WooCommerce, SAP Commerce, Headless). Together, we define clear goals: Revenue, ROAS, CAC, contribution margins, growth paths.

Develop structure & strategy
Develop a clean campaign architecture with arboro that suits your range, margins, and organization: What types of campaigns make sense? How do we separate Brand, Generic, Shopping, PMax? Where is control needed, where can automation work?

Monthly sparring & control
In regular meetings (e.g., monthly or biweekly) we go through your accounts: performance review, what works? What doesn't? Optimization recommendations (bids, budgets, exclusions, ad texts, target audiences), hypotheses & tests for the next period.

Concrete to-dos for your team
Clear task lists are created from each session for your in-house team or implementation partners: adjustments to campaigns, new test setups, optimization of feeds, target groups, and creatives. You do not receive abstract recommendations but actionable steps.

Quality and plausibility checks
You implement – we check whether the measures are technically sensible and fit the overarching strategy. This way, your team learns from each optimization and avoids costly misdevelopments.

Reporting & know-how development
We translate data into decisions. Instead of bare figures, you get understandable evaluations and learn to "read" your SEA yourself – without having to constantly ask someone.

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Measurable results

More control. Better results.

97% of our customers harvest more in the first three months than they have ever sown.

You gain more control over the budget and know what and why you are paying. The CAC drops, the ROAS increases.

Stronger in-house team
Your people learn to control campaigns themselves, instead of just operating them.

Less scatter loss, more focus
We reduce complexity and align everything with your business goals.

Better interaction with other channels
SEA becomes part of your overall strategy (SEO, GEO, Social, Email), not an isolated pot.

Long-term stable performance
No ups and downs due to uncoordinated tests, but a clear, comprehensible optimization path.

More control over your budget
You know what you're paying for – and why.

GEO & AI Optimization
Visibility in generative AI systems. We prepare your content so that it is cited as a source.

Therefor arboro.

E-Commerce DNA
Whether Shopware, Shopify, Magento, Commercetools, SAP Commerce, Spryker, or Emporix – Understand with us shopping carts, margins, contribution margins, and the interaction of shop & campaigns.

20+ years of experience, 200+ projects
All budgets, from the first test budget to seven-figure annual spendings – we know the challenges of all growth phases.

Consultation instead of Blackbox

We explain what we recommend - and why. Goal: You make informed decisions, not based on gut feeling.

Interlocking with SEO & GEO

We think Paid & Organic together – for an overall picture of your visibility in search engines and AI response worlds.

Google Premier Partner

We have been among the top 2% of agencies in Germany for more than a decade and know the full spectrum of modern campaigns (Search, Shopping, Performance Max, YouTube, Display). This also includes the direct line to Google.

Ready to take your SEA to a new Level to lift - without losing control?

Let's talk about where you stand right now: How are your accounts structured? How does your team work? Where are you losing budget - and where is the greatest potential?

Make an appointment today. Campaigns with substance. Budget with control. Performance with foresight.

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We are here for you.

Book a free initial consultation now and take the first step towards successful campaigns.