Knowledge with Substance.
Impulses with Impact.
In our blog we share insights, experiences, and perspectives from strategy, e-commerce, and digital growth.
No trends for the sake of trends – but content that provides guidance, explains contexts, and enables informed decisions.
No trends for the sake of trends – but content that provides guidance, explains contexts, and enables informed decisions.
Wirksam mit digitalen Strategien, wirksam für unsere Kunden:
Mit unserem Blog helfen wir unseren Kunden nachhaltig.
Author
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Melike Kilicsoy
Head of SEA
Melike focused on search engine advertising during her training as a marketing communications specialist. Now, as our Senior SEA Manager, she brings 8 years of experience, expertise, and optimism. Smart and creative, she handles your ad planning and execution, always aiming for top results. In her free time, she loves traveling and exploring new cultures.
- Author: Melike Kilicsoy
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01/14/2026
The most important SEM tips for online entrepreneurs
SEM (SEO+SEA) brings visibility and sales to shops: choose a strategy, define transactional keywords, precisely coordinate ads and landing pages, deliver unique content, and continuously optimize campaigns with analytics.