SEO Service
Around the topic of SEO, many specialists have established themselves as service providers. They offer companies a wide range of SEO services to bring the company website or online shop to the forefront of search engine results, i.e., onto the coveted first page.
Why are SEO services so important?
Nowadays, there are more and more online shops on the internet. They have one goal: to be found in search engines so that potential visitors come across their shop and become buyers. For this, it is necessary to engage in professional search engine optimization. To allow product providers to focus entirely on their specialty, selling, there are many e-commerce agencies offering their services in this area. Thus, success in the search engine results is soon in sight.
What does the SEO service look like?
Objective and Concept
At the beginning, there is usually a detailed analysis of the existing website and a consultation about the client's desired goals. This can be a very general goal ("we want our website to appear on the first page of Google search results") or specific requirements for the desired traffic to be directed to the pages or certain sales targets.
Based on the desired goals and the condition of the existing website, the SEO service provider can assess how much time and effort will be required to achieve these goals and provide a corresponding cost estimate. If both sides agree, an SEO strategy is developed together to achieve the goals. The concept is oriented not only towards the goals that one wants to achieve with the service but also towards the budget that the client wishes to invest.
Long-term optimization and regular updates
After the initial analysis of the existing website, the service provider will conduct further analyses on suitable keywords and also on the competitive situation in the market. For example, if certain keywords are highly congested, it might be worthwhile to focus on synonyms and alternatives in order to ensure visibility in search engines.
With the list of useful keywords in hand, the existing pages are then revised: This includes new content (texts and images) that is precisely aligned with these keywords, as well as further measures of on-page optimization, such as a more organized page structure, better opportunities to update the pages more frequently, or the integration of social media elements. Another part of the service includes off-page optimization, i.e., primarily link building, which is intended to lead to a better Google ranking.
As part of the SEO service, the company is, of course, regularly reported to and informed about the initial successes of the optimization, such as an improvement in the Google search results ranking and significantly measurable increases in website traffic.
Content marketing as a service
Here, a set period of SEO measures is discussed with customers to help achieve a better ranking. These services can include, for example, a certain number of magazine articles or category texts per month. Many agencies are now also specialized in content as a service.
Good collaboration is important
Even though the SEO service provider will take over the majority of the work, good collaboration with the company is important. The IT department is needed to implement the conception and content of the new website, and the marketing department will usually have wishes and suggestions regarding the design and content of the site. Therefore, reliable collaboration with quick responses is important.