Successful search engine optimization

Successful SEO combines technology, content, and off-page signals to rank pages high for relevant keywords. Goal: more qualified traffic, better conversion, and revenue – in accordance with search engine guidelines.

Successful search engine optimization generally refers to various technical and content optimization measures on a website, so that it appears in the top positions in search results of search engines like Google, Bing, and Yahoo!. Search engine optimization is successful when the shop's offers are found by the target audience under the corresponding keywords, and both traffic and sales are increased. The position in the search results is of great importance for this, as a large portion of internet users only engage with the first page.

Furthermore, successful search engine optimization includes measures to increase sales – conversion, in other words: the number of shop visitors who ultimately make a purchase.

What specifically constitutes successful search engine optimization?

The field of search engine optimization – also known as SEO (Search Engine Optimization) – is very complex. This complexity arises in part due to the different measures and sub-areas, but the market also influences successful search engine optimization. The market participants primarily include search engines like Google, which set certain SEO guidelines, competitors who also try to conduct successful search engine optimization, and internet users who determine the demand (Which keyword is searched for particularly often?).

Successful search engine optimization initially follows the rules of search engines, which provide information on technical and content requirements, among other things. On one hand, so-called meta-data provides search engines with the most important information about a shop in a compressed form (keywords, content, summary). On the other hand, the topic of link building is of great importance, as backlinks are considered an important ranking factor (influencer on positions in search results). It is, among other things, about obtaining as many good backlinks as possible from external websites that thematically match one's own website.

Successful search engine optimization requires linking with social media

Successful search engine optimization in the age of social networks, communities, and review portals also means that online shops must specifically strive to win the favor of internet users. The various portals and networks not only provide insights into the "status" of a company (image, impact on the public, customer interest), but also offer an interesting opportunity to retain customers and attract potential customers. Additionally, the social web provides additional channels to connect with the target audience and, for example, distribute content.

As successful search engine optimization, one can refer to a concept that brings together a variety of different subfields with different measures to create a unified, positive, and effective image of the customer.