Feed Check-Up Professional

Your product data feed determines visibility and revenue on Google Shopping. Feed Check-Up Professional reveals weaknesses, unused potential and concrete measures for better delivery, more clicks and more revenue.

Your product data feed decides whether Google shows you – or your competitor.

Feed Check-Up Professional uncovers where your feed is missing out on visibility, clicks and revenue in Shopping ads and free Google listings – and provides a concrete plan for how to unlock that potential.

Every product you see on Google Shopping or in the free product listings comes from a data feed. Based on this data, Google decides which product appears for which search query, how it is displayed and whether it is approved at all. A feed that merely passes the technical checks is not enough. Weak titles, missing attributes, wrong categories or discrepancies between feed and shop cost reach, drive up click prices and, in the worst case, lead to entire ranges being disapproved – without anyone noticing.

Feed Check-Up Professional by arboro does not check your product data feed as a formality, but from the perspective of your revenue: What is your customer searching for, what does your feed deliver, and where is the gap?

What is checked.

Data quality and completeness
Required attributes, product identifiers (GTIN/MPN), variants, prices, availability and base prices – everything that determines approval, delivery and correct presentation.

Titles, descriptions and images
Do your titles contain the terms customers actually search with? Do descriptions and images make use of what Google expects for prominent placement? We assess this by product type and derive concrete patterns that can be applied to your entire assortment.

Categorization and structure
Google product categories, product types and variant logic – the basis for ensuring that products appear for the right search queries and that campaigns can be cleanly controlled.

Campaign control
Is your feed missing the attributes needed to specifically promote or exclude high-margin items, bestsellers, seasonal goods or slow movers? We show which control options you are giving away and how you can build them using existing shop data.

Free listings
We check whether your feed meets the requirements to be visible in the Shopping tab and Google search even without an ad budget – including reconciliation between feed and shop pages.

Feed ↔ website
Do all feed URLs lead to accessible, correct product pages? Are there products in the shop that are missing in the feed? We systematically find redirects, parameter URLs and format deviations – not just by spot check.

International delivery and guidelines
Countries, currencies, languages, shipping and tax logic as well as advertising claims that could violate Google policies or competition law (UWG, EmpCo).

Your added value:

More reach with the same budget
An optimized feed appears for more relevant search queries and achieves better positions – paid and unpaid.

Less wastage, better click prices
Precise titles and correct categories bring the right users to the right product page.

Control over your assortment
You advertise what is profitable and exclude what only ties up budget.

Use free visibility
Free listings are the most cost-effective sales channel that most shops leave unused.

A plan, not an error log
You receive prioritized actions ranked by revenue impact and effort – worded so that your team or your feed tool can implement them directly.

For whom.

For online retailers who use or want to introduce Google Shopping, Performance Max or free product listings – regardless of shop system and feed tool. Particularly worthwhile for large assortments, multiple target markets or when Shopping campaigns fall short of expectations.

What you receive.

A results report with a quick overview of all audit areas, the five most important levers for your shop, detailed findings with concrete examples from your feed as well as actionable rules for your feed tool – plus a final meeting in which we go through the results together.

Schedule an appointment

Would you like personal consulting for your product data feed?

I look forward to an appointment with you.

Zoran Artmagic

CEO & Founder

+49 (0) 7138 - 306 9310

z.artmagic@arboro.de