Kosmetikfuchs.de

The online shop from Kosmetikfuchs offers everything for true beauty. The extensive range includes numerous care products from well-known brands, so that customers with a wide variety of skin types and skin problems can find the right cosmetics for them – from simple everyday care with good value for money to luxury care. Whether men’s cosmetics, make-up, sun protection or nutritional supplements – the range is diverse and is constantly being expanded.

Key facts:

Who does not search for long will find quickly

Since the product range from Kosmetikfuchs is so huge, one of the main focuses was to make it as easy as possible for customers to quickly find the products they were looking for. For this reason, the search function was improved on the one hand. At the same time, a menu item lists all brands represented in the range in alphabetical order, making navigation extremely easy. Within the individual brand categories, a detailed filtering option was set up in a sidebar, where the corresponding brand products can be filtered according to various criteria – such as skin type, time of application, release date and price. In this way, users quickly find the right care products for their needs. Various plugins, updates and a shop theme created by arboro also help to increase the user experience.

Since Kosmetikfuchs works a lot with loyalty discounts, this was also addressed. A customer group system (Fuchscard status) developed by arboro enables customers to move up into higher customer categories and thus also receive larger discounts. The discounts depend on purchases made in the previous year.

SEO with resounding success

A wide variety of measures for search engine optimization were implemented for Kosmetikfuchs, both in the editorial and technical areas. These measures are having an effect. After the shop’s visibility index had previously remained relatively constant over a long period of time, with no notable decline but also no outstanding increase, it rose with the arboro SEO strategy. The increase initially took place gently but continuously and eventually went steeply upward with a jump. Ultimately, it was possible to quadruple the visibility index and it continues to rise. Kosmetikfuchs ranks on the first page or even in the top results for many relevant keywords. Above all, for brands that are very important in the cosmetics industry, it was possible to achieve excellent positions in the SERPs. For some brand names, such as Gertraud Gruber, the shop can position itself directly behind the manufacturer itself and has already maintained this position over a long period of time.

What does Kosmetikfuchs say about working with arboro

André Schnitzler, Managing Director of Schnitzler GmbH u. Co. KG and owner of Kosmetikfuchs, says: “We are very satisfied with arboro. The visibility index and, consequently, the positions for many relevant brand keywords have improved greatly. The technical implementation of our customer retention system (Fuchstaler bonus & Fuchscard status) has been successful. Navigation in the shop is very customer-friendly and support is always open to further concerns. We still have big plans and look forward to continuing to work well together.”