Kraftmanufaktur.de

Kraftmanufaktur is a dynamic gym that specializes in individual and goal-oriented (personal) training in Stuttgart. With a team of experienced and qualified trainers, Kraftmanufaktur offers tailor-made training programs that are tailored to the unique needs and goals of each customer. Whether it is weight loss, muscle building, improving general fitness or specific health goals, Kraftmanufaktur relies on a holistic approach that includes physical training as well as nutritional advice and mental coaching. With its strong emphasis on personal support and a motivating training environment, Kraftmanufaktur is more than just a gym – it is a community dedicated to the success and well-being of its members.

Having the best gym in Stuttgart alone is not enough. Especially not when you have to assert yourself against established studios. That’s why founder Goran Sirovina turned to the SEO experts at arboro with the desire to be more present in the SERPs for people in Stuttgart. As a health-conscious lifestyle city, Stuttgart is home to numerous sports enthusiasts, and the search engine optimization experts quickly found out that people in Stuttgart like to look for a sports or fitness offer in their district. The concept was therefore quickly established. As a gym, you want to reach a local audience, and the best way to do this is with landing pages for the individual cities and districts of the metropolitan region that are within the catchment area. Kraftmanufaktur then made use of our content creation service and now ranks permanently with top rankings for Stuttgart thanks to a one-time investment.

A short time after creating professional SEO texts including keyword research and WDF*IDF optimization, Sistrix provided us with a clear picture. A total of 9 pages with local search terms went live, each related to a district. Numerous pages have since ranked in the top 3 in the competitive field of terms such as “city + fitness” or “gym + district”. The fact that this is a competitive field was already clear to the experts based on the search volumes and the competition indicator from Sistrix. In order for the investment of Kraftmanufaktur to pay off as much as possible, many terms were included in the analysis and the local SEO page was placed on the broadest possible footing in terms of keywords. The fact that this approach of local SEO texts, combined with visually appealing pages, pays off is also shown a few months after optimization by the total volume of keywords that the 9 local pages cover. For example, the page for “Fitnessstudio Vaihingen” does not reach the top 3 on Google for the main keyword, but covers more than 10 other terms in the top 10. These include the main keyword “Fitnessstudio Vaihingen” with a search volume of 150 as well as terms such as “Vaihingen Fitness”.

SERP features – more attention in local search results

In our local SEO strategies, we also place great value on the generation of SERP features. These are the special fields with which Google tries to provide answers directly on its results page and thus ensure faster assistance. Especially for local results and with mobile searchers in mind, this promotes the (local) brand awareness and helps the user quickly find an offer nearby. Most of the local pages that arboro has equipped with texts for Kraftmanufaktur deliver numerous such results and contribute to the success of the one-time investment in content.

Local SEO pages with arboro – that’s what Kraftmanufaktur

Goran Sirovina, founder of Kraftmanufaktur, says about working with arboro: “We are experts in fitness and arboro has the experts in SEO. We trusted each other right away and the advice from arboro’s optimizers to rely on local landing pages convinced me. With a one-time investment, we created pages that make my gyms known where people can perceive our offer. And not just today or tomorrow, but probably for years. Since adding the additional landing pages, we have become better known as a brand and we also have more visitors on our pages, more calls and emails, and more customers in the gym.”