Rct-online.de

Reichelt Chemietechnik is a renowned company with over 45 years of experience in the provision of and much more. The range is aimed at entrepreneurs, public institutes and other commercial customers. The RCT online shop is known for its wide range of products and the high quality that is also available in small quantities. rct-online.de enables customers from Germany, Switzerland, Austria and many other countries to order laboratory supplies with no minimum order value. This makes the shop a convenient and accessible option for many customers. The Heidelberg-based company is also known for its excellent consulting services. For many years, Reichelt Chemietechnik has relied on arboro as a partner. Starting with the completion of the new Shopware shop in December 2017, numerous projects have been put into practice and a climate created in which both companies benefit from each other.

Key Facts:

The arboro developers have implemented numerous features in the shop. These include the Material Search plugin, which enables customers to search specifically for particular materials. To ensure smooth data transfer, a Lobster interface was integrated, enabling the shop to maintain product data efficiently. Another significant step was the introduction of a table view for product variants. To offer buyers additional convenience, a pressure calculator and a resistance list were introduced. Here, visitors to the site can quickly check the resistance of media and materials, while the pressure calculator provides clear results on working pressure, temperature range and the required inner diameter of hoses. The payment provider Heidelpay (now Unzer) was integrated to offer customers an additional secure and reliable payment option. The Shopware 6 update will take place in 2024 and will include a redesign.

All these improvements help to make rct-online.de a user-friendly, efficient and reliable online shop. To ensure that it is also found, the arboro SEO experts support rct-online.de in all online marketing measures.

Thanks to the SEO relaunch support provided by arboro, the new online shop was ready for good results in the SERPs right from the start. One of the first measures was to work on the category texts. In constant optimization, keywords are continuously readjusted here. Terms that do not yet have top rankings are reworked.

The WDF*IDF procedure that arboro applies to the texts brought early success with important keywords. According to Sistrix, the SI value rose directly from 0.05 to 0.1 following the shop release with the first text maintenance. In the course of the collaboration, this value was increased to over 2.0. For six years in a row after the release, it was possible to make gains every year and most recently overcome a trough that had temporarily pushed the value below 1.0. In the meantime, despite numerous Google updates, the SI value is 1.575 (as of 10.01.2024) and everyone is confident that with the current strategy adjustments they are on the road to victory towards even more top rankings on Google and Bing.

The RCT magazine: specialist medium and SEO factor

In addition to the professional revision of the category texts, the magazine of Reichelt Chemietechnik is also responsible for this upswing. Here, work is done hand in hand at every step. The SEO editors at arboro prepare the texts with the right wordings for top rankings on Google and maintain the texts, including suitable meta data, after they have been created by the specialists at Reichelt Chemietechnik. Topic identification often takes place jointly in a good exchange. The authors of Reichelt Chemietechnik naturally contribute their expertise. They can justifiably be proud of this medium, as it regularly achieves top rankings and at the same time explains chemical engineering to the world and potential customers.

In the meantime, work is being done on making the shop multilingual in order to appeal to a broader audience. Hreflang tags have been added to improve SEO rankings at home and abroad and to make the pages clearly assignable to search engines in different countries. When collecting data, the arboro SEO experts also relied early on the implementation of Google Analytics 4 in order to enable improved analysis of user behavior and help further optimize the shop. With visibility firmly in sight, we look forward to many more years of this positive, profitable cooperation.

And this is the opinion of Reichelt about arboro:

This is what Dr. oec. Peter Reichelt, Managing Director of Reichelt Chemietechnik Heidelberg, says about working with arboro: “With arboro we have found a partner we can rely on. Our personal contacts are easy to reach and work with us in a transparent manner. Through our Shopware shop and search engine optimization at arboro, we have been able to establish the online shop as a strong source of revenue. The magazine initiated by arboro is a worthwhile project that is also appreciated by customers.”