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Server-Side-Tracking Guide for Shopware shops

Learn how Server-Side-Tracking makes your Shopware shop more data-powerful: with more reliable tracking data, more control over data collection and a better basis for marketing, analysis and growth.
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Server-Side-Tracking Leitfaden
Most Shopware shops have this problem

Do you have inaccurate tracking data due to cookie rejection?

Distorted tracking data costs you advertising budget and ultimately revenue.

Learn more in the 40-page guide on server-side tracking: how you can track precisely and in a data protection-compliant way so that your invested advertising budget fully takes effect and the algorithms of the advertising platforms really understand who your target customers are.

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Zoran Artmagic
Over the past 16 years, I have supported more than 200 e-commerce projects – on Shopware 5, Shopware 6, Shopify, Magento. I know where the stumbling blocks lie. And I know what agencies like to keep quiet about.


Your advantages:

Precise web tracking: Use server-side tracking to obtain complete user data – even when cookies are rejected. Fully compliant with the GDPR.
Implementation management: Use the guide to plan the transition to server-side tracking step by step in a structured and coordinated way – helping you avoid unnecessary costs and errors.
For Shopware shops: The guide was specifically designed for the requirements of Shopware shops and shows exactly which tools are needed for implementation – helping you avoid poor decisions when selecting tools.

Web tracking and Shopware experts reveal their knowledge

Visualized and explained: The architecture of server-side tracking for Shopware shops, including a visual overview and a list of tools required for the web tracking setup.
Disclosed: Which requirements must be met to start with server-side tracking quickly and resource-efficiently?
Business benefits: What impact does server-side tracking have on your marketing and on your overall business success?
Case study: Understand, based on web tracking data collected from a Shopware shop, what impact server-side tracking can actually have on business success.

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arboro GmbH Shopware agency

Since 2009, arboro has stood for excellent e-commerce strategies and specialized Shopware services. Our goal is not only to have satisfied customers, but to elevate our customers’ shops to a new level through passion, innovative strength and love for detail.

With a team of experienced developers, creative marketing specialists and strategic minds, we offer forward-looking solutions that delight your customers and exceed your business goals. We see ourselves as partners at eye level who always stay up to date in order to deliver the highest quality to you.

What is Server-Side-Tracking?

Server-side tracking is a tracking method in which data collection no longer takes place directly in the user’s browser, but via a dedicated server. This means that all user interactions; such as clicks, page views and purchases, are centrally recorded and managed on a server – before the data is forwarded for further processing to platforms such as GA4, Meta and Google Ads.

Ad blockers and ITP (Intelligent Tracking Prevention) have no way in this case to block data from your visitors. In the future you will be able to track reliably again and at the same time avoid distorted tracking evaluations, all in full compliance with the law.

Get the 40-page server-side tracking guide now for free

No obligation. Immediately usable.